NEW WORK
MODIVO
AUTUMN-WINTER 2024/2025
PRODUCT
“Hey there! You look great… no matter what” – with this slogan, the MODIVO multibrand emphasises how important it is for each of us to celebrate our own lives. Smiling, ambitious, charged with positive energy and happy in your body. When making our daily choices, we are to be guided by our well-being, to do what serves us, without role-playing or artificial scenarios.
Modivo is one of the largest players in the e-commerce market in Central & Eastern Europe.
OUR TASKS
This campaign was shot in Stockholm, capital of Sweden.
We handled locations, crew, permits, equipment, transportation, catering, accommodation and you name it.
Agency: Visual Crafters / Producers: Łukasz Lewandowski & Angelika Maik / Creative Director: Eliza Dunajska / Directors: Andiamo / Stylist: Agnieszka Nowicka / Stylist asst: Hanna Redzia / Photographer: Kuba Dąbrowski / Photographer asst: Wojtek Buczek / Art Director: Ilona Matsiyeuskaya / Make-Up Artist: Łucja Siwek / Hair Artist: Daniel Gryszke / Models: Tomas Duarte Silva Rebelo, Lilou Le Sergent, Belle Vanderkley
Scandinavian Minimalism
The men’s range is based on minimalist combinations in a Scandinavian style. Simple and comfortable solutions are combined with elements typical of fashion from two decades ago.
In tune with yourself
The inspirational combinations are like a fashion kaleidoscope. MODIVO’s autumn/winter 2024/2025 collections include vintage, grunge and athleisure styles. Also good are chic combinations in Scandinavian or elegant casual versions.
